UTM Link Builder
Build clean, trackable campaign URLs — source, medium, campaign, term, and content.
Enter a valid URL starting with http:// or https://
Where the traffic comes from: google, newsletter, instagram…
The channel type: cpc, email, social, referral…
The specific campaign name. Use lowercase + underscores.
Paid keyword, mainly for search ads.
Distinguishes variants — header link vs. footer link in the same email.
Campaign URL (0 UTM parameters)
Use this on external campaign links only — never on internal site links.
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Fill in the input above and run the tool to get started.
Honest limits
This tool builds standard UTM campaign URLs with validation and URL-encoding. UTMs are for analytics attribution only — they do not affect SEO rankings, and they should never be used on internal site links.
How to use the UTM Link Builder
- Paste your base URL — the page the campaign points to.
- Fill in utm_source, utm_medium, and utm_campaign.
- Optionally add utm_term and utm_content for finer attribution.
- Press Build URL, copy the result, and use it in your campaign.
Examples
Example
Base https://example.com/spring-sale + source newsletter + medium email + campaign spring_sale_2026 → a complete trackable URL with every click filed under the right campaign.
What this tool doesn't do
- UTMs are for analytics attribution only — they do not affect SEO rankings.
- Never use UTMs on internal site links — they overwrite the true traffic source.
- Consistent lowercase naming is your responsibility —
Newsletterandnewslettersplit into separate rows.
Frequently asked questions
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